Hey👋, I'm Ricky!

Exploring new opportunities

Hey👋, I'm Ricky!

Exploring new opportunities

Hey👋, I'm Ricky!

Exploring new opportunities

Hey! I’m Ricky — UX designer, front-end developer, and curious problem solver. I care about how things work, how they feel, and how to make them clearer for real people. Right now I’m designing and building digital journeys at Paula’s Choice, and occasionally working on my own pet brand on the side.

UX & Product Design

From wireframes to design systems — always thinking in flows, not just screens.

UX & Product Design

UX & Product Design

Front-end Development

Writing clean, scalable code that brings designs to life.

Front-end Development

Front-end Development

Agile & Team Work

Helping cross-functional teams stay focused, aligned, and moving forward.

Agile & Team Work

Agile & Team Work

About Me

Academic Education

Maastricht University – MaastrichtMBA (Executive MBA)

Admitted | Class of 2027 (Starting January2026)

Maastricht University – MaastrichtMBA (Executive MBA)

Admitted | Class of 2027 (Starting January2026)

Maastricht University – MaastrichtMBA (Executive MBA)

Admitted | Class of 2027 (Starting January2026)

Leiden University – MSc in Media Technology

2017 – 2019

Leiden University – MSc in Media Technology

2017 – 2019

Leiden University – MSc in Media Technology

2017 – 2019

Non-Formal Education

Certified Scrum Master (PSM I)

2022

Certified Scrum Master (PSM I)

2022

Certified Scrum Master (PSM I)

2022

Harvard Business School Online

2020

Harvard Business School Online

2020

Harvard Business School Online

2020

Experience

Paula’s Choice Europe (Unilever Prestige) - Frontend Developer & UX Designer

Nov 2020 – Present

Paula’s Choice Europe (Unilever Prestige) - Frontend Developer & UX Designer

Nov 2020 – Present

Paula’s Choice Europe (Unilever Prestige) - Frontend Developer & UX Designer

Nov 2020 – Present

Paula’s Choice Europe (Unilever Prestige) - Scrum master

Jan 2022 – May 2024 | Dual Role

Paula’s Choice Europe (Unilever Prestige) - Scrum master

Jan 2022 – May 2024 | Dual Role

Paula’s Choice Europe (Unilever Prestige) - Scrum master

Jan 2022 – May 2024 | Dual Role

Certifications

Inburgeringsexamen - B1

Issued Apr 2021

Inburgeringsexamen - B1

Issued Apr 2021

Inburgeringsexamen - B1

Issued Apr 2021

IBM Data Science Specialization

Issued May 2020

IBM Data Science Specialization

Issued May 2020

IBM Data Science Specialization

Issued May 2020

Stack

Salesforce

Salesforce

figma

Figma

figma
figma

Figma

Hotjar

Hotjar

Hotjar
Hotjar

Hotjar

Jira

Jira

Google analytics

Google analytics

HTML5

HTML5

HTML5
HTML5

HTML5

Let’s create thoughtful things. Thanks for scrolling all the way down — you're my kind of person.

Let’s create thoughtful things. Thanks for scrolling all the way down — you're my kind of person.

Let’s create thoughtful things. Thanks for scrolling all the way down — you're my kind of person.