Stack
Exploring new opportunities
Stack
Exploring new opportunities
Stack
Exploring new opportunities
Design is just part of the story — I also build, test, measure, and iterate.
Here’s a look at the tools I use across the full product journey: from early ideas to live pages, and everything in between.
Design and Prototyping Tools
Figma
My go-to for collaborating with teams, wireframing fast, and keeping design systems tidy. I use Figma for almost everything from early ideation to handoff-ready UI.
Figma
My go-to for collaborating with teams, wireframing fast, and keeping design systems tidy. I use Figma for almost everything from early ideation to handoff-ready UI.
Figma
My go-to for collaborating with teams, wireframing fast, and keeping design systems tidy. I use Figma for almost everything from early ideation to handoff-ready UI.
Framer
I use Framer to build interactive prototypes and landing pages — especially when motion, transitions, or real-time testing are involved. It helps me think in flow, not just in screens.
Framer
I use Framer to build interactive prototypes and landing pages — especially when motion, transitions, or real-time testing are involved. It helps me think in flow, not just in screens.
Framer
I use Framer to build interactive prototypes and landing pages — especially when motion, transitions, or real-time testing are involved. It helps me think in flow, not just in screens.
Sketch
Used mostly for legacy files and system maintenance. It was my main design tool for years, and I still keep it around for quick layout tasks and shared libraries.
Sketch
Used mostly for legacy files and system maintenance. It was my main design tool for years, and I still keep it around for quick layout tasks and shared libraries.
Sketch
Used mostly for legacy files and system maintenance. It was my main design tool for years, and I still keep it around for quick layout tasks and shared libraries.
Photoshop
Best for polishing visuals — from product images to banner graphics. I also use it for prepping assets that need pixel-perfect precision.
Photoshop
Best for polishing visuals — from product images to banner graphics. I also use it for prepping assets that need pixel-perfect precision.
Photoshop
Best for polishing visuals — from product images to banner graphics. I also use it for prepping assets that need pixel-perfect precision.
Adobe XD
I’ve used XD for prototyping flows in early-stage concepts or client-facing pitch decks, especially when working solo. It’s fast for mocking up animated interactions.
Adobe XD
I’ve used XD for prototyping flows in early-stage concepts or client-facing pitch decks, especially when working solo. It’s fast for mocking up animated interactions.
Adobe XD
I’ve used XD for prototyping flows in early-stage concepts or client-facing pitch decks, especially when working solo. It’s fast for mocking up animated interactions.
Illustrator
I rely on Illustrator for vector-heavy work — icons, logos, and occasionally layout explorations that require crisp, scalable output.
Illustrator
I rely on Illustrator for vector-heavy work — icons, logos, and occasionally layout explorations that require crisp, scalable output.
Illustrator
I rely on Illustrator for vector-heavy work — icons, logos, and occasionally layout explorations that require crisp, scalable output.
Canva
When I need to put together slides, concept ideas, or quick social posts, Canva helps me get it done fast without overthinking the layout.
Canva
When I need to put together slides, concept ideas, or quick social posts, Canva helps me get it done fast without overthinking the layout.
Canva
When I need to put together slides, concept ideas, or quick social posts, Canva helps me get it done fast without overthinking the layout.
Development and Implementation Tools
Salesforce
At Paula’s Choice, I use Salesforce as both a design and operations tool — building pages, managing assets, configuring resource keys, and overseeing content releases across staging and production. It’s a key part of my role in keeping the site accurate, up-to-date, and user-ready.
Salesforce
At Paula’s Choice, I use Salesforce as both a design and operations tool — building pages, managing assets, configuring resource keys, and overseeing content releases across staging and production. It’s a key part of my role in keeping the site accurate, up-to-date, and user-ready.
Salesforce
At Paula’s Choice, I use Salesforce as both a design and operations tool — building pages, managing assets, configuring resource keys, and overseeing content releases across staging and production. It’s a key part of my role in keeping the site accurate, up-to-date, and user-ready.
HTML5
I use HTML as the structural backbone when building or prototyping pages — it helps me quickly test layout logic in-browser without overengineering things.
HTML5
I use HTML as the structural backbone when building or prototyping pages — it helps me quickly test layout logic in-browser without overengineering things.
HTML5
I use HTML as the structural backbone when building or prototyping pages — it helps me quickly test layout logic in-browser without overengineering things.
CSS3
I write CSS to style interfaces, manage responsive layouts, and fine-tune animations — especially when I need full control beyond what no-code tools allow.
CSS3
I write CSS to style interfaces, manage responsive layouts, and fine-tune animations — especially when I need full control beyond what no-code tools allow.
CSS3
I write CSS to style interfaces, manage responsive layouts, and fine-tune animations — especially when I need full control beyond what no-code tools allow.
JavaScript
Used for building micro-interactions and handling logic behind the UI. I don’t write entire apps, but I know how to make components feel alive.
JavaScript
Used for building micro-interactions and handling logic behind the UI. I don’t write entire apps, but I know how to make components feel alive.
JavaScript
Used for building micro-interactions and handling logic behind the UI. I don’t write entire apps, but I know how to make components feel alive.
Shopify
I use Shopify to run my own e-commerce brand, YMOAs. It’s where I tinker with storefront design, manage CMS content, and test conversion flows.
Shopify
I use Shopify to run my own e-commerce brand, YMOAs. It’s where I tinker with storefront design, manage CMS content, and test conversion flows.
Shopify
I use Shopify to run my own e-commerce brand, YMOAs. It’s where I tinker with storefront design, manage CMS content, and test conversion flows.
Webflow
Webflow is great for no-code prototyping or small marketing pages — I use it when I need something that looks and works like the real thing, fast.
Webflow
Webflow is great for no-code prototyping or small marketing pages — I use it when I need something that looks and works like the real thing, fast.
Webflow
Webflow is great for no-code prototyping or small marketing pages — I use it when I need something that looks and works like the real thing, fast.
Research and Testing Tools
Hotjar
I use Hotjar to watch how people really use what I design — heatmaps, click paths, and scroll depth help me identify friction and opportunities to improve UX.
Hotjar
I use Hotjar to watch how people really use what I design — heatmaps, click paths, and scroll depth help me identify friction and opportunities to improve UX.
Hotjar
I use Hotjar to watch how people really use what I design — heatmaps, click paths, and scroll depth help me identify friction and opportunities to improve UX.
Google analytics
I use GA to validate design decisions with real data — checking bounce rates, click paths, and user behavior before and after a change.
It helps me spot patterns and collaborate better with CRO and marketing teams.
Google analytics
I use GA to validate design decisions with real data — checking bounce rates, click paths, and user behavior before and after a change.
It helps me spot patterns and collaborate better with CRO and marketing teams.
Google analytics
I use GA to validate design decisions with real data — checking bounce rates, click paths, and user behavior before and after a change.
It helps me spot patterns and collaborate better with CRO and marketing teams.
Collaboration and Productivity Tools
Jira
I use Jira daily to manage design tickets, document specs, and align with developers.It’s where I break down tasks, review progress, and make sure what gets built matches what was designed. I also help write tickets, clarify user stories, and keep the backlog clean and organized.
Jira
I use Jira daily to manage design tickets, document specs, and align with developers.It’s where I break down tasks, review progress, and make sure what gets built matches what was designed. I also help write tickets, clarify user stories, and keep the backlog clean and organized.
Jira
I use Jira daily to manage design tickets, document specs, and align with developers.It’s where I break down tasks, review progress, and make sure what gets built matches what was designed. I also help write tickets, clarify user stories, and keep the backlog clean and organized.
Miro
My go-to for team whiteboarding, early flow mapping, and feature scoping. It's perfect for async collaboration and aligning with non-designers during sprints.
Miro
My go-to for team whiteboarding, early flow mapping, and feature scoping. It's perfect for async collaboration and aligning with non-designers during sprints.
Miro
My go-to for team whiteboarding, early flow mapping, and feature scoping. It's perfect for async collaboration and aligning with non-designers during sprints.