Stack
Open to the right opportunity
Stack
Open to the right opportunity
Tools I use to bring structure to digital product work.
I work across product ownership, UX, ecommerce, and technical delivery, so my stack is less about using tools in isolation, and more about connecting ideas, requirements, flows, data, and implementation.
These are the tools and platforms I use to understand problems, shape product decisions, document requirements, collaborate with teams, and help digital products move from concept to launch.
Product Ownership & Delivery
Confluence
I use Confluence as a product knowledge base for requirements, decisions, user flows, project scope, dependencies and rollout documentation. It helps keep business, technical and operational teams aligned from discovery to launch.
Confluence
I use Confluence as a product knowledge base for requirements, decisions, user flows, project scope, dependencies and rollout documentation. It helps keep business, technical and operational teams aligned from discovery to launch.
Jira
I use Jira to turn product work into clear, actionable delivery. From user stories and implementation tickets to acceptance criteria, backlog structure and QA follow-up, it helps keep requirements, priorities and progress visible across teams.
Jira
I use Jira to turn product work into clear, actionable delivery. From user stories and implementation tickets to acceptance criteria, backlog structure and QA follow-up, it helps keep requirements, priorities and progress visible across teams.
Miro
I use Miro for early-stage thinking: mapping flows, structuring messy requirements, aligning stakeholders, and visualising how systems, users and business processes connect before anything moves into delivery.
Miro
I use Miro for early-stage thinking: mapping flows, structuring messy requirements, aligning stakeholders, and visualising how systems, users and business processes connect before anything moves into delivery.
Ecommerce & Platform, Technical Understanding
Salesforce
I use Salesforce Commerce Cloud from both a product and implementation perspective, understanding how content, templates, assets, localization, staging and production workflows affect the real customer experience across European ecommerce sites.
Salesforce
I use Salesforce Commerce Cloud from both a product and implementation perspective, understanding how content, templates, assets, localization, staging and production workflows affect the real customer experience across European ecommerce sites.
Shopify
I use Shopify to run my own e-commerce brand, YMOAs. It’s where I tinker with storefront design, manage CMS content, and test conversion flows.
Shopify
I use Shopify to run my own e-commerce brand, YMOAs. It’s where I tinker with storefront design, manage CMS content, and test conversion flows.
HTML5
I use HTML to understand structure, content hierarchy and how designs translate into real pages. It helps me communicate more clearly with developers and spot implementation issues early.
HTML5
I use HTML to understand structure, content hierarchy and how designs translate into real pages. It helps me communicate more clearly with developers and spot implementation issues early.
CSS3
I use CSS to understand layout, responsive behaviour, spacing, styling and front-end feasibility. It helps bridge the gap between design intent and what actually gets built.
CSS3
I use CSS to understand layout, responsive behaviour, spacing, styling and front-end feasibility. It helps bridge the gap between design intent and what actually gets built.
JavaScript
I use JavaScript mainly to understand interaction logic, micro-interactions and front-end behaviour. I don’t position myself as a full-stack engineer, but this knowledge helps me work more effectively with technical teams.
JavaScript
I use JavaScript mainly to understand interaction logic, micro-interactions and front-end behaviour. I don’t position myself as a full-stack engineer, but this knowledge helps me work more effectively with technical teams.
Webflow
Webflow is great for no-code prototyping or small marketing pages, I use it when I need something that looks and works like the real thing, fast.
Webflow
Webflow is great for no-code prototyping or small marketing pages, I use it when I need something that looks and works like the real thing, fast.
Data, Testing & Optimisation
Hotjar
I use Hotjar to see where users hesitate, scroll, click or drop off. Heatmaps and recordings help surface friction that may not be obvious from the interface alone.
Hotjar
I use Hotjar to see where users hesitate, scroll, click or drop off. Heatmaps and recordings help surface friction that may not be obvious from the interface alone.
Google analytics
I use analytics to understand how digital experiences perform after launch, looking at behaviour patterns, traffic, drop-off points and changes before and after updates. It helps connect design and product decisions with real user behaviour.
Google analytics
I use analytics to understand how digital experiences perform after launch, looking at behaviour patterns, traffic, drop-off points and changes before and after updates. It helps connect design and product decisions with real user behaviour.
Design and Prototyping Tools
Figma
Figma is where product thinking, UX and collaboration often come together. I use it for flows, wireframes, interface concepts, design system work and visual clarification when requirements need to become easier for teams to understand.
Figma
Figma is where product thinking, UX and collaboration often come together. I use it for flows, wireframes, interface concepts, design system work and visual clarification when requirements need to become easier for teams to understand.
Framer
I use Webflow for fast prototyping, small marketing pages and realistic concept testing. It’s useful when an idea needs to feel close to a live experience before larger development effort is involved.
Framer
I use Webflow for fast prototyping, small marketing pages and realistic concept testing. It’s useful when an idea needs to feel close to a live experience before larger development effort is involved.
Photoshop
Best for polishing visuals, from product images to banner graphics. I also use it for prepping assets that need pixel-perfect precision.
Photoshop
Best for polishing visuals, from product images to banner graphics. I also use it for prepping assets that need pixel-perfect precision.
Adobe XD
I’ve used XD for prototyping flows in early-stage concepts or client-facing pitch decks, especially when working solo. It’s fast for mocking up animated interactions.
Adobe XD
I’ve used XD for prototyping flows in early-stage concepts or client-facing pitch decks, especially when working solo. It’s fast for mocking up animated interactions.
Illustrator
I use Illustrator for vector-based work such as icons, logos, scalable graphics and visual assets that need to stay sharp across formats.
Illustrator
I use Illustrator for vector-based work such as icons, logos, scalable graphics and visual assets that need to stay sharp across formats.
Canva
I use Canva when speed matters, quick presentations, simple social assets, concept visuals or internal communication materials that need to be clear and polished without overcomplicating the process.
Canva
I use Canva when speed matters, quick presentations, simple social assets, concept visuals or internal communication materials that need to be clear and polished without overcomplicating the process.