About Me
Exploring new opportunities
About Me
Exploring new opportunities
About Me
Exploring new opportunities
My path has been shaped by a mix of formal education, practical certifications, and hands-on learning. From data science to design systems, each step has deepened my ability to connect creativity with structure. I’m driven by a curiosity for how things work—and a dedication to making them work better for people.
Academic Education
Maastricht University – MaastrichtMBA (Executive MBA)
Admitted | Class of 2027 (Starting January2026) Key Themes: Strategic Management, Responsible Leadership, Digital Business, Sustainable Innovation
Maastricht University – MaastrichtMBA (Executive MBA)
Admitted | Class of 2027 (Starting January2026) Key Themes: Strategic Management, Responsible Leadership, Digital Business, Sustainable Innovation
Maastricht University – MaastrichtMBA (Executive MBA)
Admitted | Class of 2027 (Starting January2026) Key Themes: Strategic Management, Responsible Leadership, Digital Business, Sustainable Innovation
Leiden University – MSc in Media Technology
2017 – 2019 A blend of creative tech and critical thinking. Here, I explored human-computer interaction, digital culture, and how to design experiences that actually mean something.
Leiden University – MSc in Media Technology
2017 – 2019 A blend of creative tech and critical thinking. Here, I explored human-computer interaction, digital culture, and how to design experiences that actually mean something.
Leiden University – MSc in Media Technology
2017 – 2019 A blend of creative tech and critical thinking. Here, I explored human-computer interaction, digital culture, and how to design experiences that actually mean something.
Saxion University of Applied Sciences – BSc in Art & Technology
2015 – 2017 Where I first combined design, storytelling, and interactive media into digital work that feels both thoughtful and playful.
Saxion University of Applied Sciences – BSc in Art & Technology
2015 – 2017 Where I first combined design, storytelling, and interactive media into digital work that feels both thoughtful and playful.
Saxion University of Applied Sciences – BSc in Art & Technology
2015 – 2017 Where I first combined design, storytelling, and interactive media into digital work that feels both thoughtful and playful.
Hubei University of Technology - BA in Visual Design
2008 – 2012 This is where I first fell in love with combining visuals and ideas — and learned how to design with both structure and soul.
Hubei University of Technology - BA in Visual Design
2008 – 2012 This is where I first fell in love with combining visuals and ideas — and learned how to design with both structure and soul.
Hubei University of Technology - BA in Visual Design
2008 – 2012 This is where I first fell in love with combining visuals and ideas — and learned how to design with both structure and soul.
Non-Formal Education
Professional Scrum Master™ I (PSM I)
Scrum.org | Jul 2023 An intensive dive into Scrum principles, roles, and ceremonies — this course reshaped how I manage design and dev workflows. It taught me how to reduce friction, clarify goals, and help teams stay focused while still adapting fast.
Professional Scrum Master™ I (PSM I)
Scrum.org | Jul 2023 An intensive dive into Scrum principles, roles, and ceremonies — this course reshaped how I manage design and dev workflows. It taught me how to reduce friction, clarify goals, and help teams stay focused while still adapting fast.
Professional Scrum Master™ I (PSM I)
Scrum.org | Jul 2023 An intensive dive into Scrum principles, roles, and ceremonies — this course reshaped how I manage design and dev workflows. It taught me how to reduce friction, clarify goals, and help teams stay focused while still adapting fast.
Development Training Program
Paula’s Choice Europe | 2022 A 12-month internal program on leadership, feedback, goal-setting, conflict handling, and teamwork—using tools like Management Drives and monthly workshops.
Development Training Program
Paula’s Choice Europe | 2022 A 12-month internal program on leadership, feedback, goal-setting, conflict handling, and teamwork—using tools like Management Drives and monthly workshops.
Development Training Program
Paula’s Choice Europe | 2022 A 12-month internal program on leadership, feedback, goal-setting, conflict handling, and teamwork—using tools like Management Drives and monthly workshops.
Harvard Business School Online Business Analytics
2020 A short but intensive program that helped me think more critically about data in design decisions.
Harvard Business School Online Business Analytics
2020 A short but intensive program that helped me think more critically about data in design decisions.
Harvard Business School Online Business Analytics
2020 A short but intensive program that helped me think more critically about data in design decisions.
Experience
Paula’s Choice Europe (Unilever Prestige) - Frontend Developer & UX Designer
Nov 2020 – Present Own and maintain 7 international webshops from both design and development sides. Created 65+ pages in Salesforce, redesigned key user flows, and improved conversion through A/B testing and UX research. Support staging-to-production content workflows, and help bridge design with platform-level management.
Paula’s Choice Europe (Unilever Prestige) - Frontend Developer & UX Designer
Nov 2020 – Present Own and maintain 7 international webshops from both design and development sides. Created 65+ pages in Salesforce, redesigned key user flows, and improved conversion through A/B testing and UX research. Support staging-to-production content workflows, and help bridge design with platform-level management.
Paula’s Choice Europe (Unilever Prestige) - Frontend Developer & UX Designer
Nov 2020 – Present Own and maintain 7 international webshops from both design and development sides. Created 65+ pages in Salesforce, redesigned key user flows, and improved conversion through A/B testing and UX research. Support staging-to-production content workflows, and help bridge design with platform-level management.
Paula’s Choice Europe (Unilever Prestige) - Scrum Master
Jan 2022 – May 2024 | Dual Role Led agile rituals for a hybrid team, helping unblock delivery and keep priorities aligned. Worked closely with Product Owners to keep the backlog meaningful and the team focused.
Paula’s Choice Europe (Unilever Prestige) - Scrum Master
Jan 2022 – May 2024 | Dual Role Led agile rituals for a hybrid team, helping unblock delivery and keep priorities aligned. Worked closely with Product Owners to keep the backlog meaningful and the team focused.
Paula’s Choice Europe (Unilever Prestige) - Scrum Master
Jan 2022 – May 2024 | Dual Role Led agile rituals for a hybrid team, helping unblock delivery and keep priorities aligned. Worked closely with Product Owners to keep the backlog meaningful and the team focused.
IMTwente - Digital Marketing Intern
Mar – Jun 2017 Analyzed audience behavior to improve digital campaigns. Built Facebook ads, wrote strategy reports, and introduced a multi-platform storytelling approach.
IMTwente - Digital Marketing Intern
Mar – Jun 2017 Analyzed audience behavior to improve digital campaigns. Built Facebook ads, wrote strategy reports, and introduced a multi-platform storytelling approach.
IMTwente - Digital Marketing Intern
Mar – Jun 2017 Analyzed audience behavior to improve digital campaigns. Built Facebook ads, wrote strategy reports, and introduced a multi-platform storytelling approach.
Hubei Yixing Real Estate - Digital Designer
Nov 2013 – Apr 2014 Created visual content for both web and print. Helped maintain the company website and supported internal branding with poster, video, and layout design.
Hubei Yixing Real Estate - Digital Designer
Nov 2013 – Apr 2014 Created visual content for both web and print. Helped maintain the company website and supported internal branding with poster, video, and layout design.
Hubei Yixing Real Estate - Digital Designer
Nov 2013 – Apr 2014 Created visual content for both web and print. Helped maintain the company website and supported internal branding with poster, video, and layout design.
Certifications
Professional Scrum Master™ I (PSM I)
Scrum.org | Issued Jul 2023 Deepened my understanding of Scrum roles, events, and principles. This certification helped me guide team collaboration and improve delivery workflows with more structure and less friction.
Professional Scrum Master™ I (PSM I)
Scrum.org | Issued Jul 2023 Deepened my understanding of Scrum roles, events, and principles. This certification helped me guide team collaboration and improve delivery workflows with more structure and less friction.
Professional Scrum Master™ I (PSM I)
Scrum.org | Issued Jul 2023 Deepened my understanding of Scrum roles, events, and principles. This certification helped me guide team collaboration and improve delivery workflows with more structure and less friction.
IBM Data Science Specialization
Coursera | Issued May 2020 Completed a full-track program covering Python, data wrangling, statistics, machine learning, and building predictive models. It sharpened my analytical mindset and made me more confident working with product metrics.
IBM Data Science Specialization
Coursera | Issued May 2020 Completed a full-track program covering Python, data wrangling, statistics, machine learning, and building predictive models. It sharpened my analytical mindset and made me more confident working with product metrics.
IBM Data Science Specialization
Coursera | Issued May 2020 Completed a full-track program covering Python, data wrangling, statistics, machine learning, and building predictive models. It sharpened my analytical mindset and made me more confident working with product metrics.
Google Analytics Individual Qualification
Google | Issued Jan 2020 Learned to set up, interpret, and act on GA data. Helped me better understand user behavior, conversion paths, and how to tie UX improvements to measurable outcomes.
Google Analytics Individual Qualification
Google | Issued Jan 2020 Learned to set up, interpret, and act on GA data. Helped me better understand user behavior, conversion paths, and how to tie UX improvements to measurable outcomes.
Google Analytics Individual Qualification
Google | Issued Jan 2020 Learned to set up, interpret, and act on GA data. Helped me better understand user behavior, conversion paths, and how to tie UX improvements to measurable outcomes.
Inburgeringsexamen (Civic Integration Exam)
DUO – Dienst Uitvoering Onderwijs | Issued Apr 2021 Official Dutch integration certification covering language, society, and work orientation. It reflects my long-term commitment to life and work in the Netherlands.
Inburgeringsexamen (Civic Integration Exam)
DUO – Dienst Uitvoering Onderwijs | Issued Apr 2021 Official Dutch integration certification covering language, society, and work orientation. It reflects my long-term commitment to life and work in the Netherlands.
Inburgeringsexamen (Civic Integration Exam)
DUO – Dienst Uitvoering Onderwijs | Issued Apr 2021 Official Dutch integration certification covering language, society, and work orientation. It reflects my long-term commitment to life and work in the Netherlands.
Stack
Salesforce
Salesforce
Figma
Figma
Hotjar
Hotjar
Jira
Jira
Google analytics
Google analytics
HTML5
HTML5